With the increment in online competitions, new websites are established. Then, it is a great time to rethink the content marketing strategy. Therefore, the website should meet the specific needs that are set by search engines such as Google. Apart from it, Google makes numerous changes to its search algorithms each year. Some of the changes are small, and they may affect the search engine. As per the marketer, several SEO trends that will dominate the search engine ranking in 2020 are
- Voice search
Voice search becomes prominent, and masses will type the questions in the same way they speak. The majority of the search quarries are long as well as specific. Due to it, users want a specific answer. Moreover, the list of bullets surges the chance of ranking for the voice quarries.
- BERT & User- Focused Optimization
The launch of Google’s new BERT algorithm got various attention. Naturally, SEO professionals want to gain knowledge about the optimization of the BERT. In addition to that, it also enhances the chances of ranking on the first page.
- People will want a digital experience.
There is no doubt that page loading speed is one of the important factors. If you do not have the best page loading time, then the worthy content will be worthless. For offering the best user experience, you will have to avoid complex words. In addition to that, a lack of clarification in the message also enhances the bounce rate. The result is a negative impact on the SEO of the website.
- The video will be the new king of content.
Videos are an important part of the SEO strategy as well as digital marketing efforts. It is best to create worthy as well as useful YouTube videos that will support the existing content on your website. Due to it, you will enjoy the high traffic.
In the end, at present, SEO is a holistic process that needs both online as well as offline marketing strategies for success. The information, as mentioned above, is important for those who want to gain exact knowledge about SEO Trends.