Online marketing is all about driving relevant traffic to your website, and PPC is one of the tools you can use to promote your business online to get relevant and quality traffic. PPC is the perfect digital marketing strategy to increase the traffic of old or newly launched websites. What is PPC? Pay-Per-click is a digital marketing strategy that lets marketers advertise their product and services digitally. In PPC marketing, the advertiser has to pay only when visitors click their ad for each click. PPC advertising gives you the chance to pay for top positions on search engines. Types of …